As a sponsor, your technology becomes the foundation for a full day of experimenting and creating. Developers use your tools to solve real business challenges, while industry leaders watch the outcomes live. This creates the most organic and powerful form of evangelism and qualified lead generation.

• Direct access to high-value business leaders: Executives and decision-makers watch live demos of solutions built on your technology, giving them a clear and practical understanding of how it can solve their organisation’s challenges.
• Warm and qualified conversations instead of cold outreach: Because business leaders see your technology solving real operational problems, follow-up discussions become easier, warmer, and more meaningful.
• Immediate opportunity pipeline: Every demo represents a potential use case within the organisations attending. This turns the hackathon into a powerful springboard for sales conversations.

• Developers build with your technology for a full day: They gain hands-on experience, familiarity, and confidence, creating new technical advocates and internal champions for your platform.
• Organic adoption through doing, not showing: Developers become promoters of your technology after successfully building real solutions with it.